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Media

Webpals’ Media Division operates via all available paid media channels in over two dozen markets. With deep data as the pillar of our performance marketing work, we use our combined decades of experience in data analysis and our in-house tailor-made technology to achieve success in optimizing our campaigns. Moreover, automation and programmatic media buy through our own cutting edge solutions and connections to external DSPs and RTB platforms are enhancing the volume, verticals coverage and campaigns we are successfully managing.

Whether it’s display advertising or video advertising that we’re engaged in, and regardless of whether the media appears on desktop screens or on mobile devices, we’re in the business of converting those creatives into results.

Display

Our display advertising team members are experts in serving the right ad units to the right people. We use BI tools and data driven platforms to help facilitate the best results. Integrated with market leaders’ exchanges and traffic sources, our proprietary solutions for programmatic media buy is our competitive advantage in our vertical. Via audience retargeting and reengaging through multi-channel techniques, we are able to attain top advertising placements and positions.

Search and Contextual

We aim to achieve top search results in order to acquire potential end users. We advertise in all of the top search engines, and specialize in contextual content and native advertising as well. Our campaign management is fully automated based on best practices that have evolved over years of SEM experience we’ve gained. Our websites are being managed through our propriety CMS and integrated with our yield management solution.

Social Marketing

We have become highly adept at promoting our plethora of media properties on Facebook, Twitter, and YouTube, among other social media channels. Specifically, regular demographic and interest analysis of our data helps targeted results achievement as far as our audience retargeting efforts and in depth creative analysis.

Email Marketing

Beyond working hard to acquire online traffic, we’re also engaged in traffic retention to keep our visitors coming back to our sites for more. As such, we send out millions of emails in over a dozen languages each month. Through our CRM we are dividing and segmenting groups for re-engaging users with targeted retention methods.

Interested in working together with us? Please get in touch so that we can connect and establish a great working relationship with you.

Media Buying

We manage our publishers operations through our display platforms. By working together with Ad Networks, exchanges, and independent publishers, we ensure that our display ad units will attain top advertising placements and positions for our sites and apps.

Display Marketing

We specialize in targeting the most relevant users for each advertising offer by using the most updated technology and analytics tools. We believe smart segmentation is key to the success of our self-funded campaigns.

Mobile Advertising

Our focus is on enhancing our media buying and performance activity on mobile platforms. As such, we have created multiple dedicated professional mobile teams. We provide selected advertisers with burst penetration campaigns, app installs, mobile content, and mobile Web promotion campaigns.

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Video

Video advertising helps our advertisers and publishers get connected with the perfect syndication partners. We combine technology, quality partners, advanced data analytics tools and innovative creative assets to provide the best performance, creating a win-win solution.

Engagement

By synching all traffic and conversions, we segment and categorize groups by demographic and interest. We seek to target and retain these groups using our cross-channel abilities. We specialize on serving the right creatives to the right people at the right times.

USER ACQUISITION

Our user acquisition team specializes in delivering high quality traffic in a variety of verticals and markets by using cutting edge technology and analytics tools. We believe in connecting the right user to the right app in order to increase user engagement and maximize ROI.