Webpals’ Technology Division operates at the forefront of cutting-edge development. The division’s focus is developing operational systems and tools that allow scalability, optimization, tracking and management of thousands of websites and media campaigns.
We deliver an actionable workflow for all teams, as well as automation of processes and best practices, which allows us to process a high volume of information, constantly maximizing efficiency and ROI.
Multiple open-source platforms, including PHP, Drupal, My SQL, and WordPress, are utilized to collect operational data, track customer data, and process data from brands as relates to user activity.
Analyzing these different types of data helps us get a clear picture of our business costs vs. expected ROI as well as calculate lifetime user value. This, in turn, supports our data-driven business decisions.