Webpals’ Technology Division operates at the forefront of cutting-edge development. The division’s focus is developing operational systems and tools that allow scalability, optimization, tracking and management of thousands of websites and media campaigns.

We deliver an actionable workflow for all teams, as well as automation of processes and best practices, which allows us to process a high volume of information, constantly maximizing efficiency and ROI.

Multiple open-source platforms, including PHP, Drupal, My SQL, and WordPress, are utilized to collect operational data, track customer data, and process data from brands as relates to user activity.
Analyzing these different types of data helps us get a clear picture of our business costs vs. expected ROI as well as calculate lifetime user value. This, in turn, supports our data-driven business decisions.

Business intelligence

Our team collects data 24/7 from thousands of external and internal sources, including our brand partners, advertisers, and publishers. Based on this data, our teams are able to provide management and our operations teams with the tools to make informed decisions.

Tailor-made CMS

Palcon was developed to serve as the in-house content management system for the thousands of websites we own. The platform allows us easy, centralized management capabilities and scalability with the ability to reuse elements and widgets. It provides our teams with inherent professional knowhow, embedded into the system, and supports the deployment of changes to thousands of websites with the click of a button.

Back Office Tools

We’ve developed a number of systems in-house, with automated processes allowing for enhanced and efficient management and optimization that’s tailor-made for our different divisions’ needs. These include a unique tracking system that helps us track user activity across our different channels.

DevOps and Auto-QA

We work with designated tools that allow for Automatic QA. When operating on such a large scale, as we do, it’s imperative to implement Automatic QA that allows for 24/7 coverage of our sites, for continuous integration, and for a smoother development process.

Cutting-Edge Technologies

Our team helps Webpals maintain its competitive edge via the implementation and continuous integration of the latest updated working methodologies. Furthermore, we’ve developed a number of state-of-the-art tools in order to automate data collection for the purpose of analysis.

Our Technology Resources