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5 Ways to Boost Your SEO

SEO managers are always looking for tips, tricks, and quick wins. Ohad Gadassi, Webpals Emerging Markets BU Team Leader, presented 5 Ways to Boost Your SEO at our first Webpals conference. His presentation touches upon everything from general SEO wisdom to specific tasks, all aimed at helping rankings. Below are the tips.

Ohad Gadassi SEOTip #1 – Provide the Best Result

Gadassi begins with a personal story. One night, while at a party with friends, he is asked to play the guitar. The guitar is out of tune and he turns to Google for help. The first three results are not helpful. So, he decides to build a site that actually helps people tune a guitar on the go. In no time, the site is ranking, being used correctly (see heatmap slide) and eventually becomes the #1 result for people searching for “tuning a guitar.”

This example illustrates the importance of providing something valuable, something that others can’t provide. This is a major principle in SEO and should always be the starting point when launching a site or new page. Basically, be the #1 result, both in ranking and in content for desired search queries.

Tip #2 – Base Keyword Research on Competitors

Researching keywords can be a daunting task. Gadassi simplifies the process and explains what to focus on. While researching keywords, factors such as search volume, relevancy, and trends (rankings and search volume) are very important. Gadassi stresses the importance of focusing on competitor keywords. These are the keywords that can help fine tune your approach to keyword research.

Use the SEMRush tool to export all keywords that competitors are ranking for. This data allows you to identify new keywords with significant search volume. Another helpful point: if a competitor ranks for too many keywords, filter the list by focusing only on your main keyword or topic.

 Tip #3 – Get Natural Links from Competitors

This is not an easy thing to do. One strategy Gadassi recommends is to first identify your competitors. Then, write an article that highlights those competitors. For example, if you own a bed and breakfast, seek out your competitors and write an article about the best bed and breakfasts in that area.
After the article is published, notify your competitors using any means necessary (e.g., social media, email, contact form, etc.) There is a good chance they will share or even link to the article from their website.

 Tip #4 – Identify New Keyword Opportunities

Identifying new keyword opportunities is tricky, but very rewarding. Gadassi says one should start by exporting all search analytics stats from Search Console. After the export, filter the keywords with the average position of 4–10. These are the keywords that with a little push will have a big impact. Gadassi reminds the audience of the benefits of ranking in positions 1–3.
After the position filter, sort by impressions, which represent the search volume. This helps identify the keywords that can drive the most traffic.

 Tip #5 – Use the “Broken Links Tactic”

Start by searching in Google the following, site:Wikipedia.org keyword “dead link”. Replace keyword with the niche of your business or website. This search will lead to pages on Wikipedia with broken references. Scroll to the bottom or use the Find tool to locate the dead links on that page. These links existed at some point and since they are broken, you can turn it into a win.
First, try to visit the link and see what happens. Then, search the broken link using archive.org to see the content. Now is the time to rewrite the broken article and repurpose it for your site. After it’s live, it can now be submitted to Wikipedia.

Another great strategy Gadassi recommends is to see if the broken link has any backlinks. If it does, reach out to those sites, inform them of the broken link (bad for SEO) and send them your article. This will hopefully drive traffic from Wikipedia as well as help strengthen your backlink profile at the same time.

These 5 tips help with everything from keyword implementation to enhancing your backlink strategy. There are many ways to boost your SEO and staying on top of your game is what matters most.


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