Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!
It’s not just about the evolution of robo-advisors as tools; it goes much deeper as robo-advisors penetrate banking services.
With PPC, personalization can get tricky, especially when you are playing in the same sandbox as your competitors. These 5 PPC campaign personalization tips can give your Google AdWords ads them the wow factor.
2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.
In 2017, we saw investments in Fintech rise to $12.85 billion. We heard buzzwords like artificial intelligence and blockchain all around the financial sphere. So far so good, but what are the biggest Fintech trends 2018?
This blog will provide insights into the mobile banking revolution: its adoption, growth potential, perks and pitfalls, and lastly our predictions for the latest Fintech revolution.
In the age of the Internet and technologies, changes in retail and eCommerce are inevitable – and it seems like they go beyond the craving for more gadgets.
What is it that makes FinTech mobile apps so successful? As a company that operates top-ranked financial websites, we had to figure out the answers to everything.
QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT
The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.
Industry experts met at Affiliate Summit West 2018 in Las Vegas for three very productive days of networking, discovery, and knowledge sharing. Here is our Affiliate Summit West 2018 review with four valuable takeaways.
The technology that can drastically change digital marketing has arrived. The question we address here is: how will Blockchain affect digital marketing?
We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.
Here it comes – your video SEO content strategy guide! Next time you need to rise to the top of search results, these 11 video SEO tips, and video marketing SEO best practices will serve you well.
How exactly can Artificial Intelligence drive better business decisions? We asked our technology experts to shed light on the topic, and they shared some stimulating ideas.
A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.
Before trying out an idea, you can track others who had already tried it and see the results it brought. This is the approach we prefer at Webpals Group. Next Case 2017 is the perfect opportunity for us to do just that.
For the sake of those who missed out on FinCon 2017 conference or those who felt a bit dazzled by its greatness, here are a few insights and FinCon 2017 favorites from our team
It’s a known fact that A/B testing is the way to increase conversion rate and gain insights into users’ behavior. Consider this blog post your own GPS in the world of A/B testing. Ready? Set? Read!
Here are 6 career development strategies in digital that our HR team and a few other Webpalers suggest to consider. Check if you’re going in the right direction!
Designer-developer communication has been one of the most pressing issues in digital. Since we are a leading player in online and mobile performance marketing, the issue didn’t bypass us either, so we’ve decided to put it to rest.
An interview with Webpals Group’s CEO, Inbal Lavi, uncovering many fascinating facts about her and her firm beliefs that are guiding the company – and you wouldn’t expect anything less from such a successful CEO.
Who better to ask about the Scandinavian graphic design than our in-house creative studio? Here’s your personal guide to Scandinavian graphic design with top graphic design tips, so you’ll drive more conversions.
How do you choose a quality home for your video ads? Here are 9 tips and tricks you can use to pick high-quality video inventory the right way.
It’s “the performance marketing industry’s premier global event”, as the Summit organizers have put it. Here are 5 major highlights from Affiliate Summit East 2017
We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.
After determining what website performance is, it’s time to roll up our sleeves and get on with improving our websites’ performance. Improve WordPress sites PageSpeed Insights score in just a few simple steps.
Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”
It’s Chubby Checkers’ famous song “Let’s Twist Again” that we took as an inspiration for this year’s big Wepbals Group’s summer party, which has already become an annual tradition for our employees and their families.
The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.
We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.
We are so excited to welcome ClicksMob, a leading mobile performance platform, into our family. The new DAU-UP ClicksMob will enable us to provide our clients the best in breed mobile user acquisition services.
OK, so a site needs to be fast; but just how fast? How do we measure its performance? The blog explores the topic from A to Z as our experts share their approach.
Webpals Group was proud to put together a first-rate SEO conference for hundreds of SEO professionals for a full day of learning from a variety of experts about the SEO latest trends.
With 2016 drawing to a close, we surveyed a number of SEO experts here at Webpals, asking them what they felt the top Google Search trend would be in the coming year.
Webpals Group promotes physical fitness. Many of us quite literally jumped at the opportunity to represent Webpals for a second time at the annual Tel Aviv Night Run.
In early November, Webpals Mobile hosted a panel at Casual Connect Tel Aviv with key players in the world of social games. Here’s q brief overview of the discussion.
While Google offers a handful of instruments to run user acquisition campaigns on your own, we are often asked what do advertisers win from working with a certified Google Partner? Here’s the answer!
Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.
Have you ever visited your favorite website, only to find that it was down? Let’s examine four of the most important principles of successfully maintaining website uptime.
SEO managers are always looking for tips, tricks, and quick wins. We dive into the world of SEO and help you uncover SEO tips that will help your websites rise to the top of search results.
Here are three things businesses should do to ensure that their influencer marketing campaigns drive desired results.
Here’s everything you need to know about the agile methodology to ensure continuous delivery.
“How to do it right” is something that’s still being figured out amongst those working in content marketing. The most critical fact is not to forget that it’s people we’re targeting, not Google.
With hundreds of ranking signals, it’s very easy to overlook SEO issues. Our experts cover many aspects of SEO to help you identify common issues.