Content Strategist

Webpals, XLMedia

About The Position

We are looking for a professional, creative, and data-driven Content strategist for our branded and social content. Our ideal candidate should possess impeccable editing, and optimization skills to achieve the company’s business goals.

What’s the Job?

The core function of the job is developing a content strategy based on a company’s business objectives and a customer’s or end user’s needs. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.

The content strategist is often in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans. Content strategists may also be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.



  •  Strong familiarity with the casino industry, 3+ years of experience in the gambling industry
  • Extensive and advanced writing and editing experience - a must 
  • Web content skills
  • Experience in a leadership role
  • Experience working with brand books and developing content according to brand strategy
  • Journalism background - a big plus

About Us

XLMedia is a leading digital performance publishing group. We deliver the most relevant and valuable users to global online businesses. With offices in Israel, Cyprus, London, Canada, and New York, our technology and digital marketing experts are committed to driving exceptional performance. 


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