SEO Director

Leeds · Full Time · Senior

About The Position

Based in Leeds. The SEO Performance Director plays a critical role within XLMedia heading the SEO and Digital PR departments. Working in a pro-active capacity the SEO Director delivers measurable results for our global web portfolio and for our external client base.

A natural leader with a 5+ years of practical SEO strategy development and delivery, the SEO Performance Director can demonstrate superior, award-worthy digital marketing skills.

Every SEO strategy the company commits to will be approved and ultimately owned by the SEO Performance Director.

What’s the Job?

Key Tasks and Accountabilities:

  • Be an inspiring leader by motivating and developing staff to help them grow and develop within their roles.
  • Evaluate the effectiveness of key SEO campaigns and refine the strategy accordingly.
  • Supporting day to day operations to ensure continual high levels of service.
  • Troubleshoot performance and provide feedback to the wider search team.
  • A thorough understanding of the latest algorithm updates.
  • To attend and lead internal performance meetings/reviews and external client meetings as required.
  • Ensure OKRs and other agreed KPIs are met by the service delivery teams. Report back results to senior management.
  • Lead new business pitches from an SEO perspective and aid proposal writing.
  • Provide input on agency growth plans to determine the impact on current operations and the overall digital strategy.
  • Conduct interviews for the recruitment of new staff.
  • Take full responsibility for the line management of the ‘Heads of’ team.
  • Hold regular 1-2-1s and maintain a robust record of reporting/feedback.
  • Identify opportunities for members of the team to specialise in and help them achieve their SMART/competencies goals.
  • To take part in, and where possible contribute, to engaging training and internal learning sessions that inspire and motivate the team.

Analytical and Technical:

  • A solid understanding of HTML, site architecture, indexation, rendering, structured data, content optimisation and enterprise level SEO.
  • A sound practical knowledge of common web technologies (HTML/CSS, JS Libraries, PHP, Python, etc).
  • A firm grasp of page speed optimisation.
  • Crawling behaviour expertise including log file analysis, XML / HTML sitemaps, mobile botcrawl behaviour.


Knowledge & Skills Required:

  • Robust technical SEO Skills.
  • Sound knowledge of industry standard SEO tools.
  • Enterprise level on-site & off-site SEO strategy and implementation.
  • Competitor analysis and stakeholder reporting.
  • A firm grasp on the critical role Digital PR plays in link acquisition.
  • Fluent in English (written and spoken).
  • An expert in Mobile First SEO.

Key Skills and Experience:

  • Passion for emerging technologies and a broad knowledge of effective SEO strategies and techniques.
  • In depth understanding of how Google and other search engines rank pages.
  • Personal experience of achieving better-than-expected results (rankings/traffic/conversions).
  • Proven and verifiable experience in achieving high organic rankings across a variety of industry sectors.
  • Proficient user of Google Analytics and other major third-party analytics platforms.
  • Highly numerate and literate, with the ability to produce top quality written reports.
  • Advanced experience in project management and delegation of tasks.
  • Able to meet tight deadlines and remain calm under pressure.
  • Outstanding staff management skills.

About Us

XLMedia PLC is a leading digital publishing group. We deliver the most relevant and valuable customers to global online businesses.

We own content-rich websites in 18 languages, which alongside in-house technology and exclusive data make us one of the strongest players in the industry. We make the most out of all the three resources to help consumers find the best available product or service to purchase. By helping consumers, we drive vast numbers of highly engaged users to our partners and generate the highest return on our assets


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