Digital Marketing Manager

Canada

About The Position

We’re looking for a Digital Marketing Manager to help us maintain successful operations of one of our business units.

Come work in our Canada’s office and get ready to support high-converting websites, packed with excellent tech content!

What’s the Job?

  • Manage a cohesive overall strategy for digital and online presence including monitoring and reporting business KPI's and ongoing data analytics ensuring results align with business goals, marketing plans and overall brand strategy
  • Ensure ongoing optimization of all digital, online tactics (website, SEO/SEM, retargeting, social), developing a well-structured and fully integrated online marketing materials including banners, ads, and landing pages
  • Own, evaluate and implement paid search/social programs driving pipeline growth
  • Manage targeted campaigns into accounts across social networks, video, display, apps etc.
  • Excellent knowledge of digital advertising platforms (Facebook Ads, LinkedIn Ads, Google Ads, Bing Ads, etc.);
  • Excellent knowledge of cybermetrics tools (Google Analytics, Supermetrics, Google Data Studio, etc.);
  • Google Ads (Search, Display) and Google Analytics certifications (ideally);
  • Collaborate with business development and marketing teams on optimizing conversion and win rates
  • Track and report on performance metrics across digital channels, consistently delivering on pipeline targets.
  • Perform keyword research & competitive analysis
  • Research and evaluate digital trends and approaches, running experiments
  • Identify content gaps and propose new content and back link driving initiatives

Requirements

  • 5+ years experience in digital marketing in a high-growth affiliate environment
  • Proven track record of driving pipeline results via PPC, organic and paid social channels
  • Expert in web analytics platforms (Adwords, Google Analytics, SEO) - certifications considered a strong asset
  • Experience and proven results in A/B testing, retargeting strategies, and online competitor research a must
  • Analytical professional who can transform campaign data into insights and learnings
  • Excellent writing skills, with experience in landing page copy and conversion optimization
  • Ability to multitask in a SUPER fast paced environment
  • Desire to learn, experiment and be the best at what you do


About Us

XLMedia is a leading digital performance publisher group listed as LON:XLM. We deliver the most relevant and valuable users to global online businesses.

Operating globally across a variety of verticals including online gambling, personal finance and more, the group uses proprietary tools and methodologies to generate high value users for customers in return for performance-based payment models.

We have offices in Tel- Aviv, Cyprus, London, and New York.

OUR VALUES

1. We put the consumer at the heart of everything we do

2. We believe transparency is a necessity

3. We grow by being bold

4. We work together at pace

5. We cultivate a progressive culture

HELP US GROW

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