Senior SEO/ Web Master- Personal Finance websites

Webpals, TLV

About The Position

We are looking for a talented Senior SEO Specialist to join our Personal Finance team in our office in Israel.

In this role, you will plan and implement SEO strategies to drive organic search growth and maximize brand awareness for one of our Personal Finance websites.

 We are looking for an independent, results-driven, detail-oriented SEO - to take ownership of every aspect of SEO for the website. 

What’s the Job?

  • Backend management of a multi-vertical website
  • Growing the site’s organic audience and rankings, with a focus on increasing conversion
  • Executing site audits to continuously improve content quality
  • Working with other marketing teams to coordinate cross-channel campaigns
  • Driving the content creation process based on in-depth research
  • Providing SEO insights and recommendations based on keyword research, competitive analysis and on-page analysis
  • Cooperating with the Outreach team to improve the site’s off-page standing
  • Monitoring and evaluating search results and site performance across major search channels
  • Maintaining awareness of current events and major developments in both SEO and finance 



  • Fluent in both written and verbal English
  • 3+ years of experience in SEO
  • Experience working with CMS (WordPress) and creating / managing content in CMS environments
  • Knowledge of HTML / CSS and website administration
  • Experience with website analysis using a medley of analytical tools, including Google Analytics and Google Search Console
  • Excellent analytical skills, strong ability in interpretation of data and trends
  • Meticulous attention to detail
  • A solid track record of successful SEO program execution


  • UI/UX perspective
  • Strength in evaluating the content
  • Understanding of brand marketing
  • Knowledge of finance
  • Academic degree in a relevant field, i.e. Marketing/Business


About Us

Webpals group (a subsidiary of XLMedia plc) is a leading performance marketing company, with offices in Tel- Aviv, Cyprus, London, and New York. We deliver the most relevant and valuable users to global online businesses.

Our talented technology and digital marketing experts are committed to driving exceptional performance.


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