Product Marketing Specialist

Webpals, TLV · Senior

About The Position

We are looking for a talented Product Marketing Specialist to take our marketing to the next level. 

Come work in our Ramat Hahayal offices and get ready for a new chapter in your career!

What’s the Job?

  • Creating user segments and defining the user database structure
  • Responsible for end-to-end management of email campaigns
  • Identifying user intent and interpreting user acquisition funnels
  • Defining, creating and implementing user database segmentation
  • Growing user lists (email, push, and other techniques)
  • Implementing and overseeing direct marketing automation campaigns
  • Conducting on-page analysis and optimization
  • Analyzing campaign performance and suggesting improvements
  • Producing reports on sales revenue generated via outbound marketing 

About Us

We are a global performance marketing and traffic monetization company, carrying prestigious Google, Facebook and Instagram partner badges.

We deliver the most relevant and valuable users to global online businesses and mobile apps. Our 400+ most talented technology and digital marketing experts are committed to driving exceptional performance.

You’ll be joining our New Products Business Unit, which operates high-traffic personal finance and technology sites. It’s a great opportunity to work with a highly-motivated, fun-loving and incredibly collaborative team.



  • Proven work experience as an Email Marketing Manager or a Digital Marketing Specialist
  • Familiarity with push notification marketing
  • Hands-on experience with HTML and content management systems
  • Profound knowledge of marketing automation technology
  • Excellent written communication and copywritting skills in English
  • An ability to work under tight deadlines


  • Proficiency in Google Analytics/Google Optimize
  • Knowledge of SEO/SEM 


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