In the Press

Explore our latest media coverage, views & stories.

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Mobile world live webpals in the press
September 13, 2018

Q&A: SOUTH KOREAN GAME DEVS MUST THINK GLOBAL

Inbal Lavi tells why Korean developers must make the shift from regional to international audiences and what lessons other developers can learn from their experience.

Globes Webpals Group press
August 13, 2018

2018 IS THE YEAR OF FINTECH

In 2017, Fintech has gained momentum: total investment reached $12.85 billion. 2018 is no less revolutionary for the industry, especially with AI developments.

Mobile Marketing Webpals Group Press
July 27, 2018

MAKING THE MOST OF THE REVAMPED GOOGLE ADS

The new Google Ads comes as welcome news for marketers. Inbal Lavi, CEO, Webpals Group, considers how marketers can make the most of Google Ads’ new features.

Geektime in the Press Webpals Group
March 8, 2018

WOMEN INFLUENCING ISRAELI HI-TECH

We spoke with ten leading women in the Israeli HiTech and startup industries. Most of them have built their careers in a male-dominated environment.

Haaretz Webpals Group press
February 25, 2018

APP PROMOTION STRATEGIES

The blocking of new apps download and use is becoming an issue. Only AI-based systems, offering the right apps to the right audiences, will succeed.

TheMarker Press Webpals Group
January 14, 2018

HITTING THE SPOT

How does user targeting work on social media and online advertising? How much should we be afraid of Google and Facebook interpretting our habits?

G40 Awards Globes Webpals Group CEO
January 10, 2018

G40: 40 PROMISING YOUNG PEOPLE

From Medicine studies in Tel Aviv University to Industrial Engineering studies to becoming Webpals Group’s CEO – getting to know Inbal Lavi.

Media post agency daily webpals group press
November 21, 2017

MAKING THE CASE FOR GOOGLE’S UAC

Google’s rollout of Universal App Campaigns (UAC) should be making advertisers and app developers jump for joy. Why?