In the Press

Explore our latest media coverage, views & stories.

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App Developer Magazine In the Press Webpals
May 28, 2019

GOOGLE RECOMMENDS WEBPALS MOBILE TO ADVERTISERS

By focusing on innovative, immersive and personalized creatives, Webpals Mobile will help its partners create compelling images, videos, and banners, in all sizes and formats and in accordance with Google’s best practices.

App Developer Magazine In the Press Webpals
January 24, 2019

GAME DEVELOPER TIPS AND INSIGHT FOR 2019

Webpals Mobile recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Inbal Lavi shared the findings.

Business of Apps In the Press Webpals
January 23, 2019

APP MARKETING TRENDS 2019

Business of Apps has reached out to top app marketing industry professionals, including our Inbal Lavi, asking them to share their thoughts on what they believe will be important for app marketers, developers, and brands this year.

Payments Journal in the Press Webpals Group
December 19, 2018

A HOW-TO GUIDE FOR BUILDING THE BEST BANKING APP

As consumers embrace mobile apps to quickly and simply manage their financial needs, financial institutions are scrambling to adjust to the new world order of digital-first banking.

The Marketer in the press Webpals Group
December 18, 2018

WATCH: WHAT USERS REALLY WANT – HOW CAN YOU KNOW?

How does personalization work on Google? How to optimize in situations where the final conversion doesn’t happen via your digital asset? We answered all these questions and more in our latest SEO meetup.

Forbes In the Press Webpals Group
December 4, 2018

TIME’S UP FOR GENDER INEQUITY IN TECH

Inbal Lavi, Webpals Group’s CEO: “Women play a key role in driving innovation and nurturing business success. For those who discount our contributions and potential, let there be no mistake: Time’s up.”

Mobile world live webpals in the press
September 13, 2018

Q&A: SOUTH KOREAN GAME DEVS MUST THINK GLOBAL

Inbal Lavi tells why Korean developers must make the shift from regional to international audiences and what lessons other developers can learn from their experience.

Globes Webpals Group press
August 13, 2018

2018 IS THE YEAR OF FINTECH

In 2017, Fintech has gained momentum: total investment reached $12.85 billion. 2018 is no less revolutionary for the industry, especially with AI developments.

Mobile Marketing Webpals Group Press
July 27, 2018

MAKING THE MOST OF THE REVAMPED GOOGLE ADS

The new Google Ads comes as welcome news for marketers. Inbal Lavi, CEO, Webpals Group, considers how marketers can make the most of Google Ads’ new features.

Geektime in the Press Webpals Group
March 8, 2018

WOMEN INFLUENCING ISRAELI HI-TECH

We spoke with ten leading women in the Israeli HiTech and startup industries. Most of them have built their careers in a male-dominated environment.

Haaretz Webpals Group press
February 25, 2018

APP PROMOTION STRATEGIES

The blocking of new apps download and use is becoming an issue. Only AI-based systems, offering the right apps to the right audiences, will succeed.

TheMarker Press Webpals Group
January 14, 2018

HITTING THE SPOT

How does user targeting work on social media and online advertising? How much should we be afraid of Google and Facebook interpretting our habits?

G40 Awards Globes Webpals Group CEO
January 10, 2018

G40: 40 PROMISING YOUNG PEOPLE

From Medicine studies in Tel Aviv University to Industrial Engineering studies to becoming Webpals Group’s CEO – getting to know Inbal Lavi.

December 25, 2017

HERE’S HOW DIGITAL TRENDS WILL LOOK IN 2018

Wondering about the digital landscape in 2018? Here’s a summary of the past year and a peek at what to expect in 2018 from Webpals Group’s CEO, Inbal Lavi.

Media post agency daily webpals group press
November 21, 2017

MAKING THE CASE FOR GOOGLE’S UAC

Google’s rollout of Universal App Campaigns (UAC) should be making advertisers and app developers jump for joy. Why?