Leading management

Our executives bring years of performance marketing know-how, harness top resources and continually invent and overdeliver to maintain our leading position in the industry and to ensure we continue driving phenomenal results.

Inbal Lavi joined Webpals® Group in 2014, bringing nearly fifteen years of experience in online marketing, strategic business planning, and P&L management. She has turned Webpals® Group from a small startup into a stable and mature organization. With Inbal in the driver’s seat, the company has grown exponentially and multiplied its revenues. As Webpals® Group’s CEO, Inbal has also successfully led multiple multi-million-dollar M&As.

Before joining Webpals® Group, Inbal held several executive positions at 888 Holdings, including VP of Optimization, Operations, CRM and Conversion of 888’s B2C division. She also led 888’s Poker business unit, turning 888Poker into the second largest poker brand in the world.

Inbal earned a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University.



Liat has over twenty years of experience from a variety of publicly traded companies where she held numerous senior-level positions, establishing and advancing finance teams and implementing various financial procedures.

Liat plays a key role in managing Webpals® Group’s finances. She has been with the company since its inception and is responsible for laying out its financial foundation, building a strong team and work processes.

She holds a B.A. in Economics and Accounting from the Hebrew University and an M.A. in Business Administration from Tel Aviv University. In addition, she is a licensed CPA.



Sheila joined Webpals® Group in 2016. As its CBO, she exercises innovative business thinking when managing the company’s Media, Sports & Gaming business units, ensuring their productive collaboration and maximum revenue.

Sheila has over fifteen years’ experience building growth & go-to-market strategies.

Most recently Sheila served as the CEO of DAU-UP Clicksmob – the merged version of two separate companies successfully acquired by Webpals® Group. Prior to DAU-UP Clicksmob, Sheila led her own eCommerce startup, setting its KPIs and establishing teams and processes from the ground up. Before that, she was Matomy Media Group’s SVP, leading its global advertising efforts, business development and client relations, including pre- and post-M&As. Sheila also spent several years with 888 Holdings where she was one of the key players in establishing 888’s affiliate program.

She has a B.A. in Business & Managerial Economics from Ruppin Academic Center.



Nir Shem-Tov has over twenty years of experience as COO. He has held several senior-level roles, overseeing the work of large R&D and Product teams, and managing clients and off-shore development centers.

As Chief Operating Officer at Webpals® Group, Nir supervises Technology, Product, Operations, Business Intelligence, and Marketing.

Before joining Webpals® Group, Nir spent several years as COO of Leverate and Websplanet. Most recently, Nir served as VP Delivery at Amdocs where he led the transformation of print publishing solutions into a suite of digital products and headed the implementation of an off-shore managed service operation.

He holds a B.Sc. in Mathematics and Computer Science from Tel Aviv University.



Hila Manoach joined Webpals® Group as VP of Human Resources, bringing over twenty years of experience in HR management. Hila is the driving force behind Webpals® Group’s employee development, empowerment, and retention. She is responsible for the creation and maintenance of an inspiring and engaging work environment in which people can thrive.

In the past, Hila has successfully built global HR units, developed and implemented HR strategies while leading and managing M&As and organizational changes in various companies, including AppsFlyer, Amdocs, and Avaya.

She has a B.A. in Psychology and Sociology from Bar-Ilan University and an M.A. in Organizational Sociology from Tel Aviv University.



As Senior Vice President, Itay oversees Webpals Group’s New Business Unit, which includes Webpals Finance and Webpals Tech, and leads all the company’s BizDev activities and M&As. Itay’s extensive experience of over twenty years in marketing management, as well as business development, enables him to successfully supervise multiple teams committed to growing a wide array of leading personal finance and top tech product review websites.

Itay came to Webpals Group from, where he served as CEO, boosting the company’s revenues and expanding its presence in new markets and verticals. Before that, he held several c-suite positions at different companies, including Mintigo, where he was VP Marketing and Mobile General Manager. Itay also co-founded two startups in the mobile sector, one of which was acquired in 2001.

He has a B.A. in Economics and Management from Tel Aviv University and an MBA from INSEAD.