Sheila joined Webpals® Group in 2016. As its CBO, she exercises innovative business thinking when managing the company’s Media, Sports & Gaming business units, ensuring their productive collaboration and maximum revenue.

Sheila has over fifteen years’ experience building growth & go-to-market strategies.

Most recently Sheila served as the CEO of DAU-UP Clicksmob – the merged version of two separate companies successfully acquired by Webpals® Group. Prior to DAU-UP Clicksmob, Sheila led her own eCommerce startup, setting its KPIs and establishing teams and processes from the ground up. Before that, she was Matomy Media Group’s SVP, leading its global advertising efforts, business development and client relations, including pre- and post-M&As. Sheila also spent several years with 888 Holdings where she was one of the key players in establishing 888’s affiliate program.

She has a B.A. in Business & Managerial Economics from Ruppin Academic Center.