WEBPALS BLOG

CATEGORY: Marketing

8 TIPS FOR CREATING INSTAGRAM STORY ADS THAT WILL ROCK YOUR USERS’ WORLD

June 30, 2019

4min

#TIPS, #MOBILE, #GRAPHIC DESIGN, #BEST PRACTICES, #INSTAGRAM, #INSTAGRAM STORY ADS,

Your ticket to increasing brand awareness, driving more high-quality customers, installs, and boosting ROI.

7 DOS AND DON’TS OF GOOGLE ANALYTICS TO MAXIMIZE YOUR SITE’S PERFORMANCE

June 5, 2019

4min

#TIPS, #WEBSITES, #WEBSITE PERFORMANCE, #BEST PRACTICES, #GOOGLE ANALYTICS,

Think of Google Analytics as the key that unlocks the power of your website, helping you understand your customers and drive high-quality traffic. Handy Google Analytics tips are waiting for you, right here in the blog.

IT’S NOT JUST ABOUT QUALITY PRODUCTS: BRANDS, WELCOME TO THE EXPECTATION ERA

May 27, 2019

4min

#TIPS, #MARKETING, #STRATEGY, #EXPECTATION AGE, #CUSTOMER EXPECTATIONS,

Welcome to the Expectation Era, where a product’s price and quality aren’t the main characters in your brand’s story anymore.

FASTING FOR MUSLIMS, FEASTING FOR APP MARKETERS: 6 APP PROMOTION STRATEGY TIPS FOR RAMADAN

April 17, 2019

3min

#TIPS, #MARKETING, #MOBILE, #STRATEGY, #APP PROMOTION, #RAMADAN, #HOLIDAY APP PROMOTION,

For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more.

SEARCHING WHAT YOU SEE: A COMPLETE MARKETER’S GUIDE TO VISUAL SEARCH

April 10, 2019

5min

#SEO, #TIPS, #MARKETING, #VISUAL SEARCH,

So, what is it about the visual search that makes it so appealing? How can marketers like you capitalize on it to maximize performance? As a leading performance marketing company with a stellar reputation in SEO, we couldn’t leave these questions unanswered.

WEBPALS MOBILE EXPOSES: ASIAN AND AMERICAN MOBILE GAMERS ARE TOTALLY DIFFERENT

February 26, 2019

3min

#MARKETING, #APP PROMOTION, #MOBILE APPS, #MOBILE GAMES,

Industry experts forecast that the global games market will be worth a staggering $180.1 billion by 2021 – and we expect mobile games to contribute a great deal.

THE NEW WEBPALS GROUP: OUR REBRANDING STORY

February 20, 2019

4min

#MARKETING, #NEW BRAND, #COMPANY ACTIVITIES, #WEBPALS GROUP,

Just like humans, brands sometimes need a fresh start. as a company that’s continuously planning, designing and anticipating for tomorrow, we were eager to move forward. Let us share our rebranding journey with you.

AR AND VR: WHEN YOU DON’T JUST TELL STORIES – YOU LIVE THEM

January 2, 2019

2min

#TIPS, #MARKETING, #AR, #VR, #STORYTELLING,

The age of virtual reality (VR) and augmented reality (AR) is here, and they are expected to take advertising to the next level.

MARKETERS AS STORYTELLERS & ECONOMISTS – THE BEST PARTS OF CONTENT ISRAEL 2018 CONFERENCE

December 26, 2018

3min

#CONTENT MARKETING, #MARKETING, #CONTENT ISRAEL 2018,

Webpalers wanted to get equipped with knowledge (ok, you can throw networking on our to-do list as well:)). It turns out that you can learn a lot in one day. So, let’s get to it – what did we learn?

SUCCEED WITH GOOGLE UAC: 19 CREATIVE BEST PRACTICES TO ADOPT

November 15, 2018

3min

#TIPS, #MARKETING, #MOBILE, #STRATEGY, #GOOGLE UAC, #APP PROMOTION, #UNIVERSAL APP CAMPAIGNS,

Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.

8 CLEVER WAYS TO PREPARE YOUR MOBILE APP FOR THE HOLIDAY RUSH

November 6, 2018

4min

#ECOMMERCE, #TIPS, #MARKETING, #MOBILE, #STRATEGY, #APP PROMOTION, #APPS, #HOLIDAYS,

We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.

GET YOUR APP TO SPEED: GOOGLE UAC BEST PRACTICES FOR SCALING MOBILE APPS

October 29, 2018

4min

#TIPS, #MARKETING, #MOBILE, #BEST PRACTICES, #GOOGLE UAC, #APP PROMOTION,

To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.

4 SMART TRICKS TO TURN YOUR GREAT FINANCE APP INTO AN AWESOME ONE

October 14, 2018

3min

#TIPS, #MARKETING, #MOBILE, #FINANCE, #BANKING, #APP PROMOTION,

40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.

IGTV: THE PROMISED LAND FOR ONLINE MARKETERS & BRANDS

August 5, 2018

3min

#TIPS, #MARKETING, #IGTV, #INSTAGRAM,

Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!

5 PPC CAMPAIGN PERSONALIZATION TIPS: GIVE YOUR ADWORDS ADS THE WOW FACTOR

July 10, 2018

3min

#TIPS, #PERFORMANCE MARKETING, #GOOGLE ADWORDS, #PPC, #CREATING ADS,

With PPC, personalization can get tricky, especially when you are playing in the same sandbox as your competitors. These 5 PPC campaign personalization tips can give your Google AdWords ads them the wow factor.

THE WINNERS OF 2018 FIFA WORLD CUP

June 26, 2018

3min

#MARKETING, #MOBILE, #APPS, #WORD CUP 2018, #SPORTS,

2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.

OK GOOGLE, LET’S ADDRESS MAJOR CHANGES IN RETAIL AND ECOMMERCE

April 15, 2018

3min

#ECOMMERCE, #RETAIL, #CHANGES IN RETAIL AND ECOMMERCE,

In the age of the Internet and technologies, changes in retail and eCommerce are inevitable – and it seems like they go beyond the craving for more gadgets.

QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT

February 26, 2018

4min

#MARKETING, #MOBILE, #MOBILE APP MARKETING, #CUSTOMER LIFETIME VALUE, #PREDICTING LTV,

The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.

WHAT HAPPENS IN VEGAS – COUNTS: 4 KEY TAKEAWAYS FROM AFFILIATE SUMMIT WEST 2018

January 23, 2018

3min

#MARKETING, #CONFERENCES, #AFFILIATE SUMMIT WEST 2018, #PERFORMANCE MARKETING,

Industry experts met at Affiliate Summit West 2018 in Las Vegas for three very productive days of networking, discovery, and knowledge sharing. Here is our Affiliate Summit West 2018 review with four valuable takeaways.

A SEISMIC SHIFT IN DIGITAL MARKETING? IT’S ALL THANKS TO THESE 6 POWERS OF BLOCKCHAIN TECHNOLOGY

January 15, 2018

4min

#TECHNOLOGY, #MARKETING, #BLOCKCHAIN TECHNOLOGY,

The technology that can drastically change digital marketing has arrived. The question we address here is: how will Blockchain affect digital marketing?

BIKE-SHARING: RETHINKING THE WAY YOU RIDE

January 11, 2018

4min

#MARKETING, #MOBILE, #APPS,

We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.

PAY-FOR-PERFORMANCE MARKETING: WEBPALS® GROUP’S CEO ON WHY IT’S THE NEXT STEP IN DIGITAL EVOLUTION

November 30, 2017

4min

#MARKETING, #INBAL LAVI, #STRATEGY, #PAY-FOR-PERFORMANCE BUSINESS MODEL,

A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.

NEXT CASE 2017: YOUR OPPORTUNITY TO HEAR INSIGHTS FROM TOP DIGITAL MARKETERS

November 15, 2017

2min

#CONFERENCES, #NEXT CASE 2017, #CONFERENCES IN ISRAEL,

Before trying out an idea, you can track others who had already tried it and see the results it brought. This is the approach we prefer at Webpals Group. Next Case 2017 is the perfect opportunity for us to do just that.

FINCON 2017: JUST 4 DAYS AND SO MUCH TO DISCOVER

November 13, 2017

3min

#CONFERNCES, #FINCON 2017, #PERSONAL FINANCE,

For the sake of those who missed out on FinCon 2017 conference or those who felt a bit dazzled by its greatness, here are a few insights and FinCon 2017 favorites from our team

HERE’S YOUR GO-TO A/B TESTING BEST PRACTICES GUIDE

November 8, 2017

4min

#TIPS, #HOW TO A/B TEST, #A/B TESTING GUIDE, #BEST PRACTICES,

It’s a known fact that A/B testing is the way to increase conversion rate and gain insights into users’ behavior. Consider this blog post your own GPS in the world of A/B testing. Ready? Set? Read!

YOUR CAREER IN DIGITAL: 6 EYE-OPENING STRATEGIES TO HIT A HOME RUN

October 26, 2017

4min

#TIPS, #CAREER DEVELOPMENT, #CAREER IN DIGITAL, #STRATEGY,

Here are 6 career development strategies in digital that our HR team and a few other Webpalers suggest to consider. Check if you’re going in the right direction!

WHY SCANDINAVIAN GRAPHIC DESIGN WORKS: THE MAGICAL STORY OF MINIMALISM

August 30, 2017

4min

#TIPS, #GRAPHIC DESIGN, #SCANDINAVIAN DESIGN,

Who better to ask about the Scandinavian graphic design than our in-house creative studio? Here’s your personal guide to Scandinavian graphic design with top graphic design tips, so you’ll drive more conversions.

HIGH-QUALITY VIDEO INVENTORY EXISTS: 9 TIPS TO PICK IT RIGHT

August 22, 2017

4min

#TIPS, #VIDEO ADVERTISING,

How do you choose a quality home for your video ads? Here are 9 tips and tricks you can use to pick high-quality video inventory the right way.

5 MAJOR HIGHLIGHTS FROM AFFILIATE SUMMIT EAST 2017

August 17, 2017

3min

#CONFERENCES, #AFFILIATE MARKETING, #AFFILIATE SUMMIT EAST 2017,

It’s “the performance marketing industry’s premier global event”, as the Summit organizers have put it. Here are 5 major highlights from Affiliate Summit East 2017

GOOGLE UAC – IT’S HERE! ARE YOU READY?

August 15, 2017

2min

#MARKETING, #MOBILE, #GOOGLE UAC, #APP PROMOTION,

We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.

GOOGLE UAC – IT’S ONLY THE BEGINNING…

July 25, 2017

2min

#MARKETING, #MOBILE, #GOOGLE UAC, #APP PROMOTION,

Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”

SPOTLIGHT: E-COMMERCE OPPORTUNITIES IN THE MIDDLE EAST

April 23, 2017

2min

#ECOMMERCE, #MARKETING, #MOBILE, #TRENDS,

The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.

WEBPALS MOBILE JOINS INSTAGRAM PARTNERS PROGRAM

March 24, 2017

1min

#MARKETING, #MOBILE, #INSTAGRAM, #CERTIFIED PARTNER,

We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.

CASUAL CONNECT TLV 2016: ALL MARKETING, USER ACQUISITION AND ASO

December 1, 2016

4min

#CONFERENCES, #MOBILE, #CASUAL CONNECT TLV, #GAMES,

In early November, Webpals Mobile hosted a panel at Casual Connect Tel Aviv with key players in the world of social games. Here’s q brief overview of the discussion.

4 REASONS TO ADVERTISE WITH A CERTIFIED GOOGLE PARTNER

September 8, 2016

2min

#MOBILE, #CERTIFIED GOOGLE PARTNER,

While Google offers a handful of instruments to run user acquisition campaigns on your own, we are often asked what do advertisers win from working with a certified Google Partner? Here’s the answer!

5 TECHNIQUES TO MASTER TWITTER AS A SOCIAL MEDIA MANAGER

July 31, 2016

3min

#TIPS, #TWITTER, #MARKETING,

Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.

ASK NOT WHAT AN INFLUENCER CAN DO FOR YOU, BUT WHAT YOU CAN DO FOR AN INFLUENCER

March 17, 2016

2min

#TIPS, #INFLUENCER MARKETING,

Here are three things businesses should do to ensure that their influencer marketing campaigns drive desired results.

WRITE FOR PEOPLE, NOT GOOGLE; BUILD RELATIONSHIPS, NOT LINKS

December 17, 2015

3min

#SEO, #PUBLISHING, #TIPS, #CONTENT MARKETING,

“How to do it right” is something that’s still being figured out amongst those working in content marketing. The most critical fact is not to forget that it’s people we’re targeting, not Google.