Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!
With PPC, personalization can get tricky, especially when you are playing in the same sandbox as your competitors. These 5 PPC campaign personalization tips can give your Google AdWords ads them the wow factor.
2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.
In the age of the Internet and technologies, changes in retail and eCommerce are inevitable – and it seems like they go beyond the craving for more gadgets.
QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT
The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.
Industry experts met at Affiliate Summit West 2018 in Las Vegas for three very productive days of networking, discovery, and knowledge sharing. Here is our Affiliate Summit West 2018 review with four valuable takeaways.
The technology that can drastically change digital marketing has arrived. The question we address here is: how will Blockchain affect digital marketing?
We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.
A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.
Before trying out an idea, you can track others who had already tried it and see the results it brought. This is the approach we prefer at Webpals Group. Next Case 2017 is the perfect opportunity for us to do just that.
For the sake of those who missed out on FinCon 2017 conference or those who felt a bit dazzled by its greatness, here are a few insights and FinCon 2017 favorites from our team
It’s a known fact that A/B testing is the way to increase conversion rate and gain insights into users’ behavior. Consider this blog post your own GPS in the world of A/B testing. Ready? Set? Read!
Here are 6 career development strategies in digital that our HR team and a few other Webpalers suggest to consider. Check if you’re going in the right direction!
Who better to ask about the Scandinavian graphic design than our in-house creative studio? Here’s your personal guide to Scandinavian graphic design with top graphic design tips, so you’ll drive more conversions.
How do you choose a quality home for your video ads? Here are 9 tips and tricks you can use to pick high-quality video inventory the right way.
It’s “the performance marketing industry’s premier global event”, as the Summit organizers have put it. Here are 5 major highlights from Affiliate Summit East 2017
We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.
Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”
The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.
We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.
In early November, Webpals Mobile hosted a panel at Casual Connect Tel Aviv with key players in the world of social games. Here’s q brief overview of the discussion.
While Google offers a handful of instruments to run user acquisition campaigns on your own, we are often asked what do advertisers win from working with a certified Google Partner? Here’s the answer!
Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.
Here are three things businesses should do to ensure that their influencer marketing campaigns drive desired results.
“How to do it right” is something that’s still being figured out amongst those working in content marketing. The most critical fact is not to forget that it’s people we’re targeting, not Google.