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TAG: GOOGLE UAC

SUCCEED WITH GOOGLE UAC: 19 CREATIVE BEST PRACTICES TO ADOPT

November 15, 2018
3min

Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting. Here’s the truth: Google UAC is fantastic, but it’s only half the success of your app promotion campaigns. The other half is hidden […]

GET YOUR APP TO SPEED: GOOGLE UAC BEST PRACTICES FOR SCALING MOBILE APPS

October 29, 2018
4min

Google’s Universal App Campaigns (or UAC) is shaking the mobile marketplace up. Intended to incorporate machine learning into advertising and make it easier for developers to promote their apps across different platforms and networks, UAC has already produced more than 6 billion installs and delivered over 50% of all app downloads. To help advertisers scale up […]