Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!
2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.
What is it that makes FinTech mobile apps so successful? As a company that operates top-ranked financial websites, we had to figure out the answers to everything.
QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT
The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.
Industry experts met at Affiliate Summit West 2018 in Las Vegas for three very productive days of networking, discovery, and knowledge sharing. Here is our Affiliate Summit West 2018 review with four valuable takeaways.
The technology that can drastically change digital marketing has arrived. The question we address here is: how will Blockchain affect digital marketing?
We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.
A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.
We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.
Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”
The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.
We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.
Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.