Welcome to the Expectation Era, where a product’s price and quality aren’t the main characters in your brand’s story anymore.
For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more.
So, what is it about the visual search that makes it so appealing? How can marketers like you capitalize on it to maximize performance? As a leading performance marketing company with a stellar reputation in SEO, we couldn’t leave these questions unanswered.
Industry experts forecast that the global games market will be worth a staggering $180.1 billion by 2021 – and we expect mobile games to contribute a great deal.
Just like humans, brands sometimes need a fresh start. as a company that’s continuously planning, designing and anticipating for tomorrow, we were eager to move forward. Let us share our rebranding journey with you.
Webpals Mobile’s 2018 survey makes it clear: Mobile banking apps are the glue that holds the bank-consumer relationship together.
The age of virtual reality (VR) and augmented reality (AR) is here, and they are expected to take advertising to the next level.
Webpalers wanted to get equipped with knowledge (ok, you can throw networking on our to-do list as well:)). It turns out that you can learn a lot in one day. So, let’s get to it – what did we learn?
Social media behaves like a target moving at the speed of light. Fortunately, you still have time to gather all the necessary marketing tools and create a top-notch social media marketing strategy with these social media trends 2019.
Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!
2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.
What is it that makes FinTech mobile apps so successful? As a company that operates top-ranked financial websites, we had to figure out the answers to everything.
QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT
The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.
Industry experts met at Affiliate Summit West 2018 in Las Vegas for three very productive days of networking, discovery, and knowledge sharing. Here is our Affiliate Summit West 2018 review with four valuable takeaways.
The technology that can drastically change digital marketing has arrived. The question we address here is: how will Blockchain affect digital marketing?
We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.
A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.
We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.
Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”
The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.
We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.
Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.