Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
2018 FIFA World Cup is here! More than 3.2 billion people are watching the games waiting to see which group will take home the trophy – but the biggest winners are mobile apps.
This blog will provide insights into the mobile banking revolution: its adoption, growth potential, perks and pitfalls, and lastly our predictions for the latest Fintech revolution.
What is it that makes FinTech mobile apps so successful? As a company that operates top-ranked financial websites, we had to figure out the answers to everything.
QUALITY MATTERS IN MOBILE APP MARKETING: THE IMPORTANCE OF CUSTOMER LIFETIME VALUE & HOW TO PREDICT IT
The advantages of forecasting customer lifetime value go beyond just being able to build your customer acquisition budget and funnel accurately.
We decided to shed some light on bike-sharing: how it all started, who are the big players in the industry, the opportunities, challenges and how we see this industry developing in 2018.
We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for the scalable growth of our app partners.
Universal App Campaign allows developers to promote their apps across Google’s top properties. I assume you are thinking to yourself: “With such an easy, intuitive and smart platform – what does it mean for me?”
The Middle East e-commerce market is set to show exceptional growth and become one of the world’s fastest growing online markets.
We couldn’t be more excited to share the news! Webpals Mobile has been recognized as a member of Instagram Partners Program, specializing in Ad Tech.
We are so excited to welcome ClicksMob, a leading mobile performance platform, into our family. The new DAU-UP ClicksMob will enable us to provide our clients the best in breed mobile user acquisition services.
In early November, Webpals Mobile hosted a panel at Casual Connect Tel Aviv with key players in the world of social games. Here’s q brief overview of the discussion.
While Google offers a handful of instruments to run user acquisition campaigns on your own, we are often asked what do advertisers win from working with a certified Google Partner? Here’s the answer!