WEBPALS BLOG

TAG: PAY-FOR-PERFORMANCE BUSINESS MODEL

PAY-FOR-PERFORMANCE MARKETING: WEBPALS® GROUP’S CEO ON WHY IT’S THE NEXT STEP IN DIGITAL EVOLUTION

November 30, 2017

4min

#MARKETING, #INBAL LAVI, #STRATEGY, #PAY-FOR-PERFORMANCE BUSINESS MODEL,

A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.