Welcome to the Expectation Era, where a product’s price and quality aren’t the main characters in your brand’s story anymore.
For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more.
Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
Here it comes – your video SEO content strategy guide! Next time you need to rise to the top of search results, these 11 video SEO tips, and video marketing SEO best practices will serve you well.
A conversation with our CEO, Inbal Lavi, sets the pay-for-performance and the traditional agency business models side by side and sheds light on why the former is the way to approach business in digital.
Here are 6 career development strategies in digital that our HR team and a few other Webpalers suggest to consider. Check if you’re going in the right direction!