Mobile marketers want their apps to captivate the hearts of as many quality users as possible – that’s where Google’s Universal App Campaigns (or UAC) comes in to do the heavy lifting.
We believe that all app owners should lay the groundwork and be ready to make the most out of the potential holiday goldmine. Check out these 8 tips on preparing your apps for the holiday season.
To help advertisers scale up their Universal App Campaigns, Webpals Group and Google have decided to put together a webinar. If you missed it, here’s a blog to bring you app to speed.
40% of smartphone owners use their phones for finance; and 63% of them do that at least weekly. Here are 4 actionable tips and hacks to help you turn your app into users’ favorite.
Vertical videos do not give the shivers to marketers and users anymore – what do they give then? The rise in the format’s popularity has recently given birth to IGTV!
With PPC, personalization can get tricky, especially when you are playing in the same sandbox as your competitors. These 5 PPC campaign personalization tips can give your Google AdWords ads them the wow factor.
Here it comes – your video SEO content strategy guide! Next time you need to rise to the top of search results, these 11 video SEO tips, and video marketing SEO best practices will serve you well.
It’s a known fact that A/B testing is the way to increase conversion rate and gain insights into users’ behavior. Consider this blog post your own GPS in the world of A/B testing. Ready? Set? Read!
Here are 6 career development strategies in digital that our HR team and a few other Webpalers suggest to consider. Check if you’re going in the right direction!
Who better to ask about the Scandinavian graphic design than our in-house creative studio? Here’s your personal guide to Scandinavian graphic design with top graphic design tips, so you’ll drive more conversions.
How do you choose a quality home for your video ads? Here are 9 tips and tricks you can use to pick high-quality video inventory the right way.
Twitter is the #1 social media platform when it comes to news consumption. Social Media Managers, thus, need to keep a few important techniques in mind. Here are 5 key tricks for you.
SEO managers are always looking for tips, tricks, and quick wins. We dive into the world of SEO and help you uncover SEO tips that will help your websites rise to the top of search results.
Here are three things businesses should do to ensure that their influencer marketing campaigns drive desired results.
“How to do it right” is something that’s still being figured out amongst those working in content marketing. The most critical fact is not to forget that it’s people we’re targeting, not Google.
With hundreds of ranking signals, it’s very easy to overlook SEO issues. Our experts cover many aspects of SEO to help you identify common issues.